Everything you want to know about hiring the content writers for your organization in Pakistan
The content can be in any form whether you develop a video content for social media platform or content for blogging. Content strategies are needed for marketing your campaign. Through content you create your brand communication with the right target audience. Through content writing you build the interest and relationship with audience that will attract them to come back to see more. You can not underestimate the power of well written content because it can bring huge difference in you marketing campaign according to marketing agencies content can make and break your brand so brands invest in it.
Content writer research on industry related topics, generate new idea for generating content and proofread the content before it is published. Content writers basically create engaging content that is used in print and digital media. They work as freelancer to produce articles on multiple topics. They educate customer about the services and brands offering. Content writer should have excellent research skills because they need to handle variety of topics they need to understand brand need and what customer are searching for. They also need to have good writing skills as they will write on different products and services that are sold by their organization.
Duties of content writer
- They are responsible for research on industry related topic through various online source, studies and interviews.
- To promote your product and services they write a clear marketing copy.
- They use content management system to prepare the well-structured draft.
- They proofread the content before publication.
- They also do editing of the blogs before publishing it.
- They submit their work to editors for their approval and input if needed.
- They coordinate with designing and marketing team.
- To increase web traffic they use SEO guideline and conduct simple keyword research.
- They help in promoting the content in social media.
- They ensure that there is consistency throughout the content
- They update the website content when needed.
- They recommend new topics and identify customer need and gaps.
Reasons of hiring a content writer
Brand awareness- to create your brand awareness among customer you need to write an eye catch content that will help you to get customer on your side. It helps customers to discover more about your services and products. You can publish the content on various platforms to reach your target audience. When you publish content frequently it will help you to build as well-known brand.
Helps in search engine optimization- well written content with key words is essential for SEO and improve your ranking in Google. If the video has some content the ranking of content will automatically improve to enhance SEO and build your brand.
Establish business- when you constantly post about your insights it leave a good impression on people it help customers to know about your business and drives their interest more in your business.
Link from other website – when you post informative content it not only attracts reader but with passage of time people will provide link of your website when they are discussing about that service or product this will increase your SERP ranking.
Share- when you produce good content you must make sure it reaches your target audience you can do this by simply using keywords that are high on search volumes. If your wrote an interesting content it will stand out from rest of the blogs and will generate share.
Tips to hire a content writer
When you a hire a content writer they save a lot of your time. Prepare your checklist to avoid wasting of you time on the people that don’t match your requirement area. Sometimes it is quite daunting to hire a content writer because you may fear of your reputation and status. The hiring process may take time but you can find your exact match. Hire someone that is trustable and understand much about brand business and mission.
Start searching- you can start searching content writer on freelancing, writing communities usually on this website you may find hard work and reputable content writers. You can get to know about their skills and sample of the work if you find mistakes in that than it is not worthy to spent money.
Past experience- when you have narrowed down some freelancer now you should review their portfolio. Take your time to read to understand their writing style and voice. Always look for the content writer that has experience in your field and also have interest in your related field.
Pay attention to enthusiasm- give a close attention to the responses of the content writer as digital communication is bit different. You need to judge the content writer through their responses whether they are enthusiastic about your work.
Discuss schedule and deadline- when you found your match. Now you need to see whether they will meet the deadlines you needed and will they follow the schedule you provided them.
Always see the referrals of past client experience- before signing contract with them it is best to review the feedback and ask from the previous clients.
Most importantly see whether they fit in your budget- hire the content writer you can afford because you have set budget for that project. Usually freelancer charges you on hourly rates but you can have negotiated.
Charges of content writer
The charges of content writer depend upon on the writing style and voice of the writer. The highest pay for content writer in Pakistan is 8 lakh 50 thousands in a year. The average pay of content writer in Pakistan is around 40 thousand.
Conclusion
Content writers basically create engaging content that is used in print and digital media. They work as freelancer to produce articles on multiple topics. Content writer research on industry related topics, generate new idea for generating content and proofread the content before it is published. In this article we have discussed the responsibilities of content writer, reasons of hiring content writer and tips for hiring the content writer. If you want to hire a content writer you can simply contact from the above mentioned details or visit their website to know about further information.
